Someone pointed out on that bird website that when Elon Musk does his weird belly-baring jumping jack thing whilst hyping whatever he's about--he's trying to make an "X" with his body, and I couldn't unsee it. Symbols can be powerful things. He's trying to be his own brand--the logo/sigil that is a powerful thing which he calls the $44 billion thing he regularly is losing value on.
X. Which hardly anyone calls it, because it remains "Twitter." Because it really is stupid to name anything "X."
When Musk hypes Trump, he's trying to be part of a political movement. And he's a multibillionaire with services few could offer, so why hype anyone?
Well, maybe it's because he's gone down an apartheid rabbit hole and thinks the Great Replacement theory is a thing.