Have they tried...Branding?

I really feel like the president asking "what the hell do I know?" is just irresistible bait, but I will just make a few points:

Trump ran for president on branding. "Make America Great Again" was basically an ad campaign. It isn't really a policy statement and that explains (gesturing at all the things) a lot of what we see today. It's not a fix for anything, it's a Band-Aid with cartoon characters on it.

Trump had an airline for a very little bit. Branding did not help.

I really feel like saying "no product has suffered like this one" is a weird gloss over all the fatalities. But sure--branding!