Jeb Bush's PAC is Sending Video Players

What will likely be the most talked about mailer in the '16 election. @JebBush #nhpolitics #FITN #strategy @politico pic.twitter.com/MxWqcYVX1F

— Douglas J. Palardy (@djpalardy) January 18, 2016

This is kind of neat in that a video player can be sent, but in a whole other way I'm thinking: why? It's like a tv ad you get in the mail. And even if these video mailers cost less than "a bottle of good Scotch"--they would have to cost in the ballpark of a lousy bottle of scotch each, you'd think? I don't know if, cool (and potentially disposable) as the technology is, it's really a mind-changer. It's more of a reminder of how lousy with money his PAC is.


But this really opens up a new frontier in collectible campaign materials, I'll give it that.