("Jeb!" stands for "John Ellis Bush--the last part is silent!")
It's kind of bananas that he has a problem with name recognition--usually, name recognition is a good thing. People aren't necessarily that attentive to the news, so if they've heard of you in one way or another, it usually goes in the plus column for you.
But just as a refresher, this particular Jeb Bush believed that a woman should get off welfare by marrying up some man to take care of her, that unwed mothers should be publically shamed by having their sexual histories broadcast, that the fetus of a disabled rape victim required
But sure, what the heck. The real problem with him is his name is Bush.