This is how one displays "not getting it":
Tony Hayward, the beleaguered chief executive of BP, has claimed its oil spill in the Gulf of Mexico is "relatively tiny" compared with the "very big ocean".
In an bullish interview with the Guardian at BP's crisis centre in Houston, Hayward insisted that the leaked oil and the estimated 400,000 gallons of dispersant that BP has pumped into the sea to try to tackle the slick should be put in context.
"The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume," he said.
US authorities estimate that about 5,000 barrels of oil a day are leaking from the damaged pipeline lying on the seabed after attempts to stem the flow failed.
Also tiny? Shrimp, fish, algae, sea birds, turtles, sea grasses....which add up to a big ecosystem that people living along the gulf depend on. As for the estimate of 5,000 barrels of oil a day, this has recently been contested by scientists who judge that the actual damage could be way worse.