— Team Bloomberg (@Mike2020) February 24, 2020
This poor defenseless board outside of a Bloomberg campaign office was quite obviously vandalized by an utter hooligan who wanted a surface that would be large enough to spell out the word "oligarch", but would be portable and not actually damage the property, because you know. Anarchists always respect landlords and shit. There's more where that came from. Just ugly Post-its of menace and cliché. It's really great street-view theater. Somehow, though, it just doesn't feel....like things that are actually happening.
Yeah. It doesn't feel like things that are real. Like take the supporters who are paid to say nice things about the former mayor of NYC.
A look inside the strategy — based on documents reviewed by The Times, interviews with five of these organizers and an examination of the operation’s social media output — shows that many have been using accounts created within the last month for their Twitter posts. At least two had openly posted in support of other candidates. And unlike the high-profile influencers the campaign recently hired to create viral memes, the vast majority of these organizers have modest personal audiences. On Twitter, many have fewer than 20 followers.
Rather than create their own content, organizers often use the exact text, images and links provided to them by the campaign. The result has been a stiff outpouring of tweets, Facebook and Instagram posts with little to no engagement and sometimes half-hearted text messages. Some organizers were so robotic in their tweeting, Twitter suspended their accounts Friday evening after The Times inquired about whether their behavior complied with the platform’s rules on spam and manipulation.
That's pretty lackluster. What else is the social media strategy up to?
Well, if you said posting mildly homophobic and hacky Tweets under the "Team Bloomberg" handle and then deleting them because they really sucked, that would get you an exploding cigar.
Wow. That was almost as bad as the time the campaign posted an obviously doctored video of the debate to create a "Mike Drop" incident (see what I did there?) that never happened after their candidate got notoriously roasted.
All of this effort. All of this money spent. What is it for? Take these dumb billboards, please!
There are internment camps for migrant children and they want to talk about burnt steak? At least be Henny Youngman-level interesting. "Donald Trump is so broke he only buys used gum!" "When Donald Trump sits around the White House, he really sits around the White House!" "Donald Trump may cheat at golf, but at least he's well known for his short putts." (But again, what does "He's fat and he dresses funny" things do for you? They show elitist values and alienate regular people! Not rocket surgery!)
The money spent during this campaign just makes me so mad. It could power up so many congressional races. It could fix immediate real-people needs. But it looks like clowning.
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