allowing his campaign to produce a kind of inoculation against it.
But here's a curious conundrum--Jeb Bush's campaign thinks they can ding Marco Rubio on being too conservative regarding abortion rights. (Seriously Jeb!?) But no, really, Rubio is horrific regarding abortion rights. Alleging women would be pushed to abortion for monetary reasons is a pretty heinous world-view. But this is a Republican primary--how is "too conservative" even a thing except as a general election argument that Jeb! can't win either?
But what's really rich about Jeb! calling Marco Rubio "too conservative" is that Ted Cruz has decided to label Rubio an "establishment candidate". If that means a candidate who doesn't show up at a "kill the gays " rally, well, I'd say that is an improvement.
I don't think the best arguments against Marco Rubio are to depict him as too conservative or too establishment--this issue between Bush and Cruz could leave Rubio appearing to be "just right". The best arguments against Rubio are probably right out there where anyone could get at them. And if he got the primary nod, we'd see'em come up in the general for sure.