the phenomenally silly choice to get political regarding support for Planned Parenthood, which provides valuable health resources to the underserved, I've been pretty skeptical about what that organization is all about. Merely painting things pink and "raising awareness" only does so much good, and can even be harmful by trivializing advocacy down to "showing one's colors".
Which is pretty much how I feel about these lovely pink drillbits sported by Baker Hughes, an oil company that is displaying its support of breast cancer-ish positive vibes by sporting the color we've come to associate with titties.
The fossil fuel industry and the cure? Whatever. The fossil fuel industry and prevention? Well, the jury is kind of out on that one. But yeah, there is a reasonable concern about chemicals used by the industry and their impact on health--most likely including breast health.
This really isn't the first time Komen has loaned its pretty pink pose in exchange for a likely good-sized donation. But seriously, should fundraising and awareness-raising be ends unto themselves? Why not take into account that pollution from burning fossil fuels are very likely carcinogenic and sometimes even say "No" to things like this? It might do far more good to make this planet a less cancer-causing place to live.