This charming message is brought to us by way of Churchads.net. Well, it's mostly brought to the UK, but now that I've had a gander--I must know more about this "impactful" poster!
The campaign, which aims to reach 40 million people, shows a scan of a foetus with a halo above its head. It will feature on billboards over Christmas and reads: "He's on his way: Christmas starts with Christ."
Drawn up by ecumenical charity, Churchads.net, the "Ultrasound Jesus" campaign is backed by a number of Christian organisations including the Church of England, the Baptist Union, the United Reformed Church, the Anglican and the Methodist churches.
The National Secular Society (NSS) has criticised the ad, saying it gives the impression that it is politically motivated.
"It is an incredible piece of naivety on their part," said Terry Sanderson, director of the NSS. "If they are hoping to stop the secular drift away from Christmas as a Christian festival, they risk doing the opposite. It gives the impression that it was politically motivated, that they are trying to put across some sort of subliminal message. The image is too specifically associated with pro-lifers to be seen in a benign context. They should go back to angels and cribs."
--is the drift one gets from The Guardian.
I see it as a tad political, myself. Actually, as iconography, it definitely runs the risk of being co-opted in a way that not only addresses the political aspect of a depiction of the God man Jesus as a pre-born saviour, but in a way that also sort of tweaks the idea of the Soter mundi being a life in potentia--that would necessarily be lived according to a Divine plan that had but one result.
Or less obtusely:
(I know. I'm blaspheming again. It's a thing I do.)
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